survey says, "design is seen as a competitive advantage"
6.16.2005

Fast Company, a leading business periodical, conducted a Leadership Survey to determine how businesses view 'Design' as a strategic business tool. The online survey determined, overwhelmingly, that design gives companies a critical competitive advantage. Design is viewed as a strategic weapon and an essential way to make solid connections to customers.

David Eleazar adds, "Clean and smart design is one of the most potent ways to differentiate products and services in today's oversaturated business climate."